Archive for November, 2012

November 16, 2012

Analyzing, analyzing!

by salla

Data analysis is running hot with Media2! The measurements, as written earlier, were finished in summer, and after that our team at CKIR has been busy pre-processing the data from the psychophysiological signals. Next week it’s finally time to run the final analysis. There are only few months to go, so it looks like it’s gonna be a busy end-of-the-year!

During the autumn our project and some preliminary findings were presented in the Finnish Conference of Communication Research in Jyväskylä in August: some results from the self-reported data in the experiments and also a survey-based data on media company associations that we studied using correspondence analysis. Extended abstracts for the presentation can be found on the conference site:

Results from the correspondence analysis were presented also in 4th European Communication Conference ECREA in Istanbul in October. The data for this study consists of word associations given as aresponse to names of Finnish media houses by 1046 survey respondents, analyzed and visually presented using correspondence analysis. It seems that this is also a method not so widely used in communication studies, so we appear to be really brave with our settings!

All the findings will be published at the end of the project not only in scientific articles but also in a compilation report focusing largely on the implications of the results.

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