Measurements are mid-way!

by salla

We are happy to inform that at the moment we are half-way through with the psychophysiological measurements for the Media2 project’s experiments. In total, we are recording 55-60 participants for the experimental setting. The stimuli used consists of mobile news material. In addition, we are experimenting Implicit Association Test with EEG measurements and are really eager to see how the two data can be combined.

All the measurements should be finished around Vappu, after which the analysis of the data can begin. Meanwhile, we are also working with a big data set representing the associations Finnish people have regarding different media houses. Both of the data will look in to the concept of reputation as a frame, which is theoretically explained in an earlier post in this blog.

The preliminary results from both of these data sets will be presented in the Finnish Conference of Communication Research in Jyväskylä, August 30-31, so stay tuned!

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